Expedia relies more than ever on artificial intelligence and is full of new features. The tour operator intends to bring a revolution in travel planning and research.
Artificial intelligence is changing our lives and the general public is beginning to see the potential of this technology. With the advent of ChatGPT, AI is entering a new era and disrupts everything in its path. The conversational agent that even scares Google dreams of conquering the world and Expedia is betting heavily on this generative AI. The American travel giant quickly bet on ChatGPT by launching trip planning assisted by the OpenAI tool earlier this year. A first temperature measurement for the firm which first offered this option on iOS.
The Expedia Group returns today with the launch of new features based on artificial intelligence. The Expdia.fr application will benefit from improved holiday planning on Android. Generative AI will help with automatic registration of recommended activities and hotels during the conversation. According to the firm, the approach will facilitate the management of stays by offering the possibility of adding more travel elements.
Also thanks to AI, the app will provide additional photos and details such as reviews and price range, in connection with the recommended hotels. Finally, Expedia is aiming for a more fluid experience with the possibility of resuming conversations that have been started. It will also be possible to launch a new one from a message suggestion. Note that these new features will first be available in English.
ChatGPT is set to help revolutionize travel research and planning
On the side of the Hotels.com application, smart shopping is emerging. This smart hotel and rate search feature once again relies on AI to deliver more relevant results. Artificial intelligence promotes the comparison and filtering of options, introducing a new tool for comparing rates, ratings or services for up to five accommodations. This will also help define the best type of room recommended to travelers. It will rely for this on 40 factors such as the participants in the trip, the destination and the duration of the stay. Finally, this “smart shopping” helps to personalize the extras during the stay.
Finally, Expedia mentions the upcoming arrival of a feature allowing the booking of flights with airline credits. Expected before the end of 2023 on the Expedia.fr application, it will encourage the booking of flights using credits granted by the various companies.
Tourism apps take advantage of ChatGPT
The Expedia case is interesting and confirms the importance of ChatGPT in tourism applications. The sector quickly seized this opportunity by integrating the conversational robot, just a few months after its great debut. Google rival Bard confirms it has a place and can transform the online travel booking industry. The goal is obviously to personalize the experience even more, even if the integrations are still limited. “Over the past few years, we have significantly accelerated the pace of innovation at Expedia Group, enabling us to push the boundaries in technology, loyalty and service delivery. Now, thanks to our
unprecedented advancements in leveraging AI and machine learning as well as our new travel planning and research features, available today, the traveler experience has a unique place in our strategy. equal in the market”explains Peter Kern, vice president and CEO of Expedia Group.