2023 is a challenging year for Renault! The advertising brand is unveiling an advertising campaign in the form of a six-part saga called “Resolutions”. ” Each episode of the saga illustrates the commitments and transformations initiated by Renault to become the “new generation” automotive group: a more committed brand in France. can we read in a press release, emphasizing more viable models for ecology and the energy transition. It is therefore the Renault “Human First” ad that viewers have been able to discover for several weeks on their television screens. Filmed from inside a Renault car, the ad follows many profiles in the street, whether it’s a jogger, a cyclist, friends, a child, a pedestrian or lovers. ” Because we are not just motorists, Renault technologies improve everyone’s safety on the road warns a voice, thus presenting the “Human First” program dedicated to the safety of motorists.
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Billy Idol makes Renault’s engine roar
To ensure that the publicity permeates the minds, Renault has thought of everything while choosing appropriate music. And the brand has relied on a cult hit from the 80s that nostalgics will have recognized: “Eyes Without A Face” by Billy Idol. Released in 1984, the song marked the commercial pinnacle of the American singer’s eventful career. Having cut his teeth in the cult group Siouxsie and the Banshees before becoming the leader of the Generation X punk band, Billy Idol enjoyed enormous success from the start of his solo career in 1981. new-wave, he signs three hits in quick succession with “Rebel Yell”, “Flesh For Fantasy” and therefore “Eyes Without A Face”, used as the music for the Renault ad.
A reference to Georges Franju’s French horror film “Eyes Without a Face” (1960), “Eyes Without a Face” will be the first US top 10 of Billy Idol’s career and will go down in history as his signature song. She now has 229 million streaming listens and 289 million views for her clip, more 80’s than ever! If he has since continued his career with less commercial success, the American singer recently returned to the front of the stage thanks to a duet with Miley Cyrus (“Night Crawl”) and by forming the group Generation Sex, with members of the Sex Pistols, which notably opened for the Guns N’ Roses concert at Paris La Défense Arena last July 13.